Wired Magazine issued an article about the New Rules for Highly Evolved Humans illustrated by a serie of photos with Brad Pitt.

The little text with the first photo is priceless:

“Can I answer my cell during a movie if it seems urgent?

Never. It may be a brief interruption—just a few seconds—but what if someone sitting near you is trying to make a decent bootleg? Did you ever think of that? Now all those street-corner copies are permanently defiled by your so-called “emergency.” Don’t be so damn selfish.”