October 2011: the rebound.
After a disapointing month of september (only month of 2011 that was not better than last year), Kickasss & I had to react. It has been done with a good month of october. +18% compared to last year.
The Biarritz’s shop has done a great job thanks to a great weather and the feeling for everybody that summer was still running. On the other hand the website figures are not that good with a fall of 15%, representing 14% of the global sales (20% last year). Average daily sales are good because, compared to last year I’ve open the shop less days.
Following these good results I went to Singapore & Bintan island to spend all the Kickasss’s money (cf previous posts).